Launch of Business Website Creation and Management Programme

Launch of Business Website Creation and Management Programme

01 Oct 2019 / Brandon Boo

AMA-101 V2

We’re happy to announce the launch of our WordPress Business Website Creation and Management Programme.

For $90SGD / month, you will learn how to build a business website (3 Seminar Sessions included) and concurrently launch a business website within the first month.

Subsequently, coaching sessions are available on a monthly basis, to provide you the time, space and input from our team of experienced marketing and tech experts.

You can also build more websites along the way and launch them all by yourself (or with help), using the same set of skills, knowledge, and software provided as a member of this programme.

You also get web hosting for 1 business website included, as well as a bundle of premium software and plugins for free.

We believe that with our WordPress Business Website Creation and Management Programme, participants will be able to build and manage their own business websites through a coaching based learning model.

This programme is not a 2 Day Workshop to teach you how to use WordPress to build your own business website or marketing landing page.

It is also not a programme where we sell you more programmes at the end of the programme in order for you to actually launch your business website.

Ares Academy’s WordPress Business Website Creation and Management Programme is based on the “Done With You” model of getting things done.

Who is this programme for?

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SMEs (Small Medium Enterprises)

50% - 80% of SMEs who comes to us often does not have a proper business website, or one that isn’t functioning well.

Businesses who have an existing WordPress Business Website

Those with an existing WordPress business website and require some guidance on growing their digital presence through the right mix of marketing tactics (Content Marketing, Paid Digital Advertising, Social Media etc)

Start Up businesses

New startup businesses who do not wish to spend the upfront cash on getting someone to build their website and don’t mind putting in some work on their own (and fun along the way)

What do you get in this programme?

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Fundamentals to Website Creation (2 Seminar Sessions)

2 Seminar Sessions are available to provide you with the fundamental knowledge and actual practice time for you to build your business website.

Website Management for a Business (1 Seminar Session)

An additional Seminar Session specifically designed to help you learn and do the various things that’s consistently required to make your website and business visible on the internet.

Uploading of blog articles, promotions, new products, and optimising your website for search engines (SEO).

Monthly Coaching Sessions

After the initial fundamental Seminar Sessions, monthly coaching sessions are available to all members of the programme.

This provides you a time, space and experts beside you to help manage your business website, as well as launching new content and features on a monthly basis.

Join the Introduction Workshop to our Business (WordPress) Website Creation and Management Programme

3 Methods you probably use to get things done

When it comes to getting products or services for yourself or your business, there’s roughly 3 ways things get done.

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Method 1: Done for you

When you need a business website or landing page done for your marketing activities, you decide to hire an agency or a couple of freelancers (and micromanage them) to do it for you.

This method is the fastest and takes the least amount of effort on your end, but costs you the most money (or equivalent).

Method 2: Do it yourself

On the other hand, you could do everything yourself by spending a larger amount of time to conduct your own research and find the right resources to learn.

Following that, based on the resources you’ve discovered, you implement based on what you’ve learnt, as well as fix errors and mistakes that are typical for first-timers.

Method 3: Done with you

The final method is a mix of the first 2 methods. Here, you enlist the help of an expert or somebody with relevant experience to help you accomplish your tasks or project.

The role of the expert here is not to help you do everything, but help provide you the knowledge and resources required to accomplish your goals.

You get to save time as you cut down on the time required to research and locate the necessary knowledge. Think of it as borrowing a book from the library.

Financial resources can be conserved as well when you (or your team) are the one who is doing the actual work. The service fees and man hours of expert service providers are typically high.

What you actually spend money on is the knowledge and years of experience that the experts impart to you.

Join the Introduction Workshop to our Business (WordPress) Website Creation and Management Programme

Common challenges local businesses face when attempting to digitalise their business

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Lack of financial resources to engage someone to build a website for them (via Method 1)

An average business website cost around $1000 - $5000, depending on the features of the website as well as the process for the design of the website.

Your website will cost less if you choose to minimise features such as e-commerce and transaction capability,

In terms of the design process, if you prefer to be offered 2 to 3 design mockups done by professional designers and selecting/modifying the elements, your cost will go up significantly.

Choosing a templated design process and modifying it from there will cut down your costs significantly.

For those who can’t shelve out around $800 - $1000 within 1 - 2 months upfront for a website, you can only choose the following:

#1: DIY their own website on a website builder such as Wix or Squarespace, paying monthly subscription fees for using the website builders’ platforms.
#2: Sign up for a website creation workshop or course over 2 - 3 days and do their best to build their website.

Lack of time and background knowledge to research and learn how to build a website (via Method 3)

As a business owner or part of a team launching a new business, you likely lack the relevant website design and development skills and experience.

In addition, you have to spend the majority of your time to build your core business, get sales, meet customers, handle the admin, finance etc.

It is really a challenge to set aside time to research and pick up a few more skills that’s required to launch and manage a business website.

Join the Introduction Workshop to our Business (WordPress) Website Creation and Management Programme

How this programme will help some to launch their business or digitally transform traditional businesses

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Provides you the fundamental knowledge required to build and launch your website

With our programme, you get access to 3 Seminar Sessions within the first month that provides you with the skills. Tools and process to launch your business website.

In addition, unlike traditional workshops or courses, you can choose to launch your website at your own pace, as monthly coaching sessions are structured into our programme.

Provides you consistent coaching and guidance to ensure you can run your core business while growing your digital presence

Monthly monthly coaching sessions are made available after the initial Seminar Sessions.

In these sessions, our expert coaches from all aspects of marketing (digital and offline) are available to help you with any of your business website needs.

From revising on fundamentals to launching new content or marketing campaigns on your website, we have the right people to help.

One of the most affordable ‘build your website’ solution available

This is one of the most affordable ways for you to launch a business website (or multiple business websites).

At only $90 SGD per month ($60 SGD per month from year 2 onwards), you’re paying less as compared to getting a web design firm to build a website for you.

In addition, you get to stretch out the cost of your website over the years.

Traditionally, getting someone to build your website for you means you have to pay them upon completion of your website.

Same goes for attending a 3 day web design course, you have to pay them once your course is complete (or even before course commencement).

Whether or not you are able to keep up with the lesson pace, or even successfully launch your website, you have to pay by the end of the course.

With this programme, you only pay a monthly fee to keep your website running, alongside a team of experts that you can reach out to every single month, face to face.

Includes web hosting and powerful premium software (Themes and Plugins)

You also get access to web hosting for 1 business website, and all the premium software (themes and plugins) we use. (Refer to this article on the difference between Web Hosting and Domain Name)

Web hosting is required for all websites to be visible (hosted) on the internet, and is provided by traditional web hosting companies or cloud hosting providers (Amazon Web Services / Alibaba Cloud).

There are a multitude of free (or freemium) themes and plugins available for WordPres websites, just like how Wix has its own App Marketplace. (Refer to this article to know the difference between free and premium plugins/themes)

We provide a set of quality tested and proven (by us and our clients) premium themes and plugins (at no additional cost to you), ensuring we are able to troubleshoot and optimise them for best performance.

Our programme ensures you do not need to pay all the additional upfront costs often required for a single company to start their own business website.

One last point is that all our premium plugins will be updated by us on a weekly basis, ensuring your website is secure and stable, under our watchful eyes.

Join the Introduction Workshop to our Business (WordPress) Website Creation and Management Programme

Get Started

To get started, you can either…

#1 Make payment for our programme now and proceed to register for the first Seminar Session or
#2 Attend our Introductory Workshop on Building your Business Website in the section below via EventBrite

Registration: Introduction Workshop on Building your Business Website

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